5 Types of creative storytelling videos for Social Media Marketing

It’s no coincidence that storytelling is one of the oldest forms of human communication. Stories can teach, help connect with other people, and even change our perspective on life events. Thanks to social media outlets, storytelling through video have become an increasingly popular medium over the last decade.

Social media platforms like YouTube, Tiktok, and Facebook have played a significant role in storytelling through video evolution. In the past, the way to get that type of content was by watching TV shows or going to a movie theater. Now, it can be readily found on some of the most popular social media sites and has leveled the playing field for viral video content.

Whether you’re a business owner looking to promote your brand, a vlogger trying to connect with an audience, or just someone looking to share experiences with friends, you need to know how to tell a story. Our goal is to help you figure out the best way of doing so with video storytelling.

This article will discuss the different types of storytelling through video and how to use them and go viral. While storytelling through video can be a powerful way to engage viewers, it requires some work to go viral. Let’s go over some basic information to help turn you into a storytelling master!

What is film storytelling?

Film storytelling is the process in which a person uses a video camera to capture images and sounds and narrate a story. The footage is then edited to attract an audience’s attention and to tell a story. 

This cinematic storytelling is widely used in commercials, documentaries, video blogs (vlogs), music videos, and web series.

What makes a good storyteller?

Typically a good story teller can capture people’s attention with exciting stories. The way they choose to tell the story, the language they use, and how it is delivered make it even more powerful through storytelling.

They understand that the number one rule to telling a story… A good story must have a protagonist, setting, and climax that are all dependent on each other.

This is the same idea when creating a viral story telling video on social platforms. Telling stories through imagery can engage viewers by demonstrating points in lectures or presentations, creating tutorials for new products, and entertaining children.

Here are five different types of storytelling through a video that you can try.

5 Video Storytelling Styles for Social Media Marketing

Great storytelling within social media is compelling for engaging audiences and getting them to share your content. Undersanding what kind of videos work best with your audience on different social media channels. When you can identify what type of visual content works best, it becomes easier to create viral content.  

Let’s look at what types of stories work best on different social media outlets and some examples that you can use! Here are five types of videos that will help you create a viral sensation.

How-To and Informational Videos With a Story

Informational videos are a great way to share knowledge about a topic in real-time. You provide valuable information based on your own experience with the subject that is helpful to others. Video tutorials can be a great way to promote your brand and get your audience familiar with you.

If you can effectively wrap the information with a story of how you either solve a problem or do something well, you can easily create viral video content. People love to share videos that can relate to and solve their problems. Many of the most successful brands have built their channels on the concept of “storytelling through video” marketing.

By invoking the principles of storytelling, you can tap into your audience’s natural desire for knowledge and entertainment. This strategy is key for going viral on social media.

Behind-the-scenes videos

The power of behind-the-scenes videos can show viewers what it’s really like to do in your shoes. This type of video can help strengthen your brand and show your audience what you’re all about. With this video strategy, you can speak directly with your audience and highlight daily tasks or processes.

Allowing your audience a behind-the-scenes look into your journey is a great storyteller technique. The birdseye view is designed to humanize, build brand identity and trust. When you give your audience insight into your daily lives, you show them that you’re just like them.

Narrated behind-the-scenes videos convert better than any other type of content you can create. When you have people vested in your brands’ success, they are more likely to buy into your journey. As a result, your content will have a much better chance of going viral.

To create this type of video, begin by thinking back on some of the most memorable moments that help define your journey. Another effective way is to use the blooper videos to show a lighter side of your story.

Use storytelling and behind-the-scene video to keep your social media follower engaged and develop a strong connection between your followers and your brand.

Relatable Social Media Videos

Who doesn’t like a good story they can identify with? Using relatable storytelling videos could get you thousands or even millions of views on social platforms! Tiktok and YouTube are both great places to share relatable stories and create a strong connection with your audience.

Creating this type of content is not as hard as it might seem. You can capture your audience by telling a story of an experience or something that happened to someone you know.

For example, you could share a story on Tiktok that directly relates to issues that impact your fan base. This will create a connection between your brand and the audience, making them think of your channel when facing a problem.

You can use short videos in a series or a single video spread over multiple social platforms to reach a broader range of viewers. That is why you must understand your target audience and how they like to interact with your brand.

You also need to make sure you are consistent in the tone of voice and personality on social media. A great example of this method is Marques Brownlee. He’s an average-looking guy who uses a common vocabulary while reviewing gadgets. This makes him relatable to many of his viewers, which has helped him amass a large following of over 3.7 million subscribers on YouTube.

Viral User-generated videos 

Social media videos are a great way to build your channel, but most people have difficulty doing it. They’re spending time on other tasks like building an email list or creating content to grow their platform.

Why not get your subscribers to help out? You can get loyal fans involved in social media content strategy by sharing user-generated videos. If the brand has a lot of people creating a high-quality video featuring products or services, it creates exposure and builds trust.

This type of collaborative workflow also results in more engagement and makes your audience feel like they’re part of a family. It also signifies that you appreciate your fans. Remember, when posting user-generated content, it is important to add credit to the original creator. Credit them either within the post or in the description so that users know who created the content.

User-generated content allows the users to tell their stories through video, an excellent content factory. As more people view content through their phones, it becomes easier for visual content to go viral.

Live Stream with a purpose

Livestreaming can be an engaging way to dialogue with your followers. There isn’t much video editing involved with live video streaming; however, it is an effective storytelling tool. You could use it for announcements, behind-the-scenes looks, or short product information videos.

Live videos can also help grow your audience. Users’ feeds are automatically updated with recorded live, thanks to the algorithm of Facebook and YouTube. In contrast, Instagram and Tiktok live stream does not have a recording feature for their live video. You have to manually screen record your live stream, edit it and post it on whatever platform you’re using.

This technique allows you to build your brand and potentially reach millions of people as the content creator. Here are some tips to help you!

• Have a set schedule for live streams. You can’t rely on your audience to be watching live all the time. They might even forget about your videos if you don’t post them regularly enough.
• Give context to what your viewers are seeing. Your viewers would appreciate knowing why they should watch this video, what they will see, and how it’ll help them.
• Use social media to promote your live streams. 
• Make sure your equipment is working correctly. Poor equipment produces poor quality content, which will result in low audience retention.
• Encourage viewers to subscribe and share the live stream. Once your stream finishes, save it to your social pages so that people can watch it later if they missed your live video.

FAQ for to help you become a better storytelling videography

I’ve compiled a list of common questions people ask me about storytelling through video. These frequently asked questions should help you get on the right track to becoming a viral content creator. Without further ado, here we go.

How to tell a story through video?

The best way to tell a story through video is to stick to one idea or message. A good video should be creative, focus on one topic only and allow the viewers to understand from start to finish. You should not try making a video “too good” by adding too many sounds, music, or images if it does not relate to your content.

• Develop a good beginning, middle, and end, and you’ll have people hooked from start to finish. Keep things exciting and straightforward, and your viewers will keep coming back for more.
• Another good idea is to keep your visual story entertaining. If you’re talking about a new product, you might include a story about someone’s reaction when they first used your product. 

Always make sure that you trust your instincts and do not try to create something that does not feel right for you.

How do video editors create a story?

Video editors use their expertise to establish the right pace for each scene. You must understand how to edit video in a way that tells a story. Footage editors have to know when to introduce characters, how to establish the right tone, and when to reveal information.

Video editors like storytellers use their expertise to establish the right pace for each scene. It’s important that you understand how to edit video in a way that tells a story completely. Remember that it’s not about the quantity of footage, but rather it’s about the quality. Editing a visual story that captivates your audience takes time but can be easy once you understand how to tell a story through video.

Can YouTube stories be monetized?

If you have created a Youtube video, then it can be monetized. However, if the content rights belong to another company or individual, there may be limitations on how much you earn. Payment is made by the advertisement that either plays before, during, or after the video. With the right strategy, you could make significant income by distributing your videos on YouTube.

YouTube has redefined storytelling through video by providing an easy, affordable way for users to upload their videos. The platform itself has transformed over the years from simple content sharing for entertainment to a monetized platform. Google Adsense is the biggest player in monetizing YouTube content.

Adsense pays a certain amount for every 1000 ad views and click-throughs. The payment is based on the number of people that watch the video; calculated then paid out monthly. Advertisers are willing to pay big bucks because they know that viewers are more likely to respond positively when exposed to familiar faces.

Storytelling through video huge impact

Storytelling through video is a powerful way to engage and entertain your audience and go viral on social media. It’s important that the storytellers’ personality shines throughout their videos to get viewers hooked on their content.

User-generated content is an excellent tactic to include your audience members in your community, and it can create an engaging environment. Consider running contests where users submit their videos, and you feature the best ones on your page. Live video streaming is also a great way to connect with your audience members by sharing content that they can’t get anywhere else.

Remember, being relatable to your views is key to your success! Your videos will have a much higher chance of going viral on social media. With that said, which tactic will you use to create your best piece of storytelling through video?

If you found “Storytelling through video: Create viral content in minutes” helpful, please feel free to share and leave a comment below! Thanks for reading.